In a bid to address mounting regulatory scrutiny within the European Union (EU), Meta Platforms is reportedly exploring the introduction of paid versions of Facebook and Instagram that would be free from advertisements, as per a recent report by The New York Times.
Under this proposed strategy, European users who subscribe to these premium services would enjoy an ad-free experience while utilizing Facebook and Instagram. However, it’s worth noting that Meta intends to maintain the availability of free versions of these apps, complete with advertisements, for EU users. The insights come from individuals privy to the company’s internal plans, according to The New York Times.
This potential move serves a dual purpose for Meta. On one hand, it could assist the tech giant in tackling mounting privacy concerns and regulatory scrutiny within the EU. By offering ad-free alternatives, Meta aims to provide users with a choice beyond the company’s ad-reliant services, which hinge on the analysis of user data.
As of now, Meta has yet to provide an official response to Reuters’ request for comment regarding these developments.
Meta’s foray into paid, ad-free versions of its apps arrives amidst ongoing challenges from EU antitrust regulators. The company faced a setback in July when it lost a legal battle against a 2019 German order that prohibited the collection of user data without explicit consent.
While the report sheds light on Meta’s intentions, the pricing details for these premium app versions remain undisclosed, leaving users in suspense regarding the potential cost.
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