Meta to offer paid Facebook Instagram versions in Europe
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September 4, 2023Meta to offer paid Facebook Instagram versions in Europe
Meta to offer paid Facebook Instagram versions in Europe
Meta to offer paid Facebook Instagram versions in Europe
In a bid to address mounting regulatory scrutiny within the European Union (EU), Meta Platforms is reportedly exploring the introduction of paid versions of Facebook and Instagram that would be free from advertisements, as per a recent report by The New York Times.
Tailored Solutions for European Users
Under this proposed strategy, European users who subscribe to these premium services would enjoy an ad-free experience while utilizing Facebook and Instagram. However, it’s worth noting that Meta intends to maintain the availability of free versions of these apps, complete with advertisements, for EU users. The insights come from individuals privy to the company’s internal plans, according to The New York Times.
Addressing Privacy Concerns and Regulatory Pressure
This potential move serves a dual purpose for Meta. On one hand, it could assist the tech giant in tackling mounting privacy concerns and regulatory scrutiny within the EU. By offering ad-free alternatives, Meta aims to provide users with a choice beyond the company’s ad-reliant services, which hinge on the analysis of user data.
Awaiting Meta’s Response
As of now, Meta has yet to provide an official response to Reuters’ request for comment regarding these developments.
EU Antitrust and Data Privacy Challenges
Meta’s foray into paid, ad-free versions of its apps arrives amidst ongoing challenges from EU antitrust regulators. The company faced a setback in July when it lost a legal battle against a 2019 German order that prohibited the collection of user data without explicit consent.
Pricing and Details Remain Unclear
While the report sheds light on Meta’s intentions, the pricing details for these premium app versions remain undisclosed, leaving users in suspense regarding the potential cost.
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Stay Informed with Orbital
If you’re keen to stay updated on the latest tech developments and discussions, be sure to tune in to Orbital, the Gadgets 360 podcast. In the latest episode, we delve into the Samsung Galaxy Z Flip 5, examining whether it’s the best foldable phone available in India right now. Orbital is accessible on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music, and various other podcast platforms.
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